2012年2月14日星期二

Sales for GPS fitness devices explode to more than 10 % of car GPS device

A LEADING Global Positioning System manufacturer has estimated the number of Australians buying its devices for fitness has grown to more than 10 per cent of the total number buying car GPS for their car across all providers. 

 
Garmin managing director Trevor Berrange said the number of automotive units being sold in Australia a year was around 800,000, and he noted about 80,000 fitness focused gadgets were being sold by Garmin.

Popular devices are seeing people who are just walking the dog monitoring calories burned, cadence and distance travelled as they battle the bulge while more elite fitness fanatics pursue more detailed information.

Mr Berrange also denied Garmins move to offer free lifetime map updates on some of its GPS devices was a response to the rise of smart phones with GPS and map functions.

The change could save oem GPS navigation users $100s per year with quarterly map updates costing up to $100, but is only available on select devices worth at least $249.


But he maintained the devices still had their own place in the market and denied customer demand for free map updates had been driven by access to free mapping services offered on smart phones.

“It’s a combination of listening to the market and ensuring the best possible customer experience,” Mr Berrange said.

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